Demand Generation

Top-Funnel – target, clean and timely response to your prospects:

  • Target Prospect Lists/Data Appends/List Builds
  • Account Based Marketing (ABM)
  • Inbound Response Center: Digital Programs, Website Inquiries, Registrations
  • Audience Acquisition

Mid-Funnel – working to deliver Marketing Qualified Leads (MQLs) into the mid-funnel for final qualification

  • Sales Development Rep (SDR) teams and tools
  • Lead Nurturing/Lead Qualification
  • Sales Qualified Leads
  • Appointment Setting
  • Channel Partner Programs
  • Webinars
  • Chat Support

Bottom-of-Funnel – working to deliver custom Sales-Ready  or Sales Qualified Leads (SQLs) to the sales team

  • Sales Qualified Leads in The Hands of The Sales Team
  • Client-owned Sales Process
  • Customer Service

Campaign and Lead Management:

  • Lead Handoff & Tracking into Pipeline
  • Metrics Reporting & Analytics
  • Prospect Database Management
  • CRM Data Integration
  • International Campaigns & Localizations
  • Compliance Issues 

A word about lead quality: we’ve raised the bar.

We set our lead qualification and nurturing process around delivering qualified leads that meet your sales team’s custom criteria. Our award-winning process will  support each qualified lead with:

  • An appointment set and an invitation sent for your sales reps
  • A PDF of the lead form with all details
  • An audio call recording of the qualifying conversation

Sales teams tell us they like this package because they can see and hear the prospect’s pain points and their sense of urgency as they prepare their sales calls.